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It’s 2018, nobody can excuse a slow website anymore.
In order for websites to grow and be successful, website owners, visitors and Google all expect fast loading times.
Using a caching plugin will dramatically improve your website’s loading times, performance and user experience. This will directly affect google ranking and visitor satisfaction in a positive way.
What is a Caching Plugin?
A caching Plugin will save and generate a ready-made version of your website on your server in order to bypass the delay. The information is ready to go, thus reducing loading times significantly. There are many options for you to choose from, but one caching plugin has been consistently ranked number 1 since its creation in 2014, and that’s WP Rocket
There are hundreds of WordPress Cachings that are free to download, and they are used by millions of website owners and developers, the cachings are popular because they are free, not because they are the best.
The free caching plugins, for example W3 Total Cache and WP Super Cache, are complicated to install and take a technical know-how that alienates many website owners through their difficult and long-winded installation process.
WHY WP ROCKET?
In order to stand out from the crowd and justify the $39 price tag, WP Rocket provides more than the other standard caching options.
Some of the features that make WP Rocket is the best and most trusted in the business include a simplified and easy interface that doesn’t take a tech genius to download and install.
The simplicity of the configuration opens up the plugin to a new demographic of website owners that would otherwise struggle to install other plugins like W3 Total Cache.
Their configuration process is laid out for the user, ensuring a quick and painless process in installing the plugin.
WP Rocket also combines and compacts multiple files on your server to make loading the pages on your website much faster. Whilst improving the websites performance and loading times, the plugin removes unnecessary content and shrinks the size of the websites code. The means less files and data getting in the way and slowing loading times down.In order to improve the websites GTmetrix score, WP Rocket will remove query strings and optimise Google fonts
A standout feature of the plugin is Lazy Loading. This is essentially the loading of only necessary files when the visitor us sure to need them, thus streamlining the loading process by removing and ignoring unnecessary files
WP Rocket maximises the speed and efficiency with which data is retrieved for your website pages, thus improving loading times further through this database optimization. Other plugins do not have this feature and would require a separate plugin to be installed for this purpose.
What settings are best?
From the first minute of activation, WP Rocket starts working, and without configuring any settings at all users already have browser caching, page caching and Gzip compression.
Inside the dashboard you will find useful information about when your license expires/you will need to renew. The Dashboard setting also allow you to remove OPCache content and all cached files.
Here, you can choose whether or not to make your website mobile friendly with mobile caching. You can also enable caching to those that have a WordPress login for your website and choose your caching lifespan.
CSS & JS Files Optimization settings:
Lazy loading feature will allow images to be loaded only when they enter the viewport. Lazy loading reduces unnecessary data being loaded and slowing down the entire process, such as images that are not viewed by the user
This setting contains features such as Prefetch DNS requests, Preload Bot(advisable for high performing servers) Yoast SEO XML sitemap and Sitemap Preloading.
Advanced Rules settings: Allow to choose to never cache URLS (unless specified by you), to never cache cookies, never cache user agents and always purge URLS and cache query strings.
Automatic cleanup, Database cleanup, comments clean up and post cleanup
Exclude files that you dont want served via CDN, Enable CDN and rewrite all URLS for statis files.
Optimal settings, Development Mode, Doman, Account Email and Global API key.
Import settings, export setting and Rollback
The pricing of WP Rocket is as follows:
$39 for 1 website support and updates for 1 year
$99 for 3 websites support and updates for 1 year
$199 for unlimited websites and updates for 1 year
The 1-3 website option is best suited for someone whose website is a form of income and who are dependent on good google ranking in order to generate traffic.
The unlimited option is preferred by people who have more than three websites, or people with access to multiple websites like a website developer.
If your website is your soul form of income, then the WP Rocket is a must, it has been proven to improve the website performance, evidence of this is in Google Rankings before and after WP Rocket installation. Visitor/ User experience will also be drastically improved, making your website a happy place to visit!
The price tag may seem unnecessary considering there are so many free options available, but many of the free plugins also have paid premium options that they suggest if you are running a popular website.
If you are running your website and generating an income from it, the $39 you spend on WP Rocket is more than likely going to be made back in very little time through increases traffic and higher google search rankings due to the superior performance of your pages by using WP Rocket.